Estimate the cost, timeline and team for designing your website, mobile app or SaaS product in four short steps. The numbers come from deliverable-level effort data on past Aalpha projects, and the guide below the calculator shows how each one is worked out.
Typical prices by complexity, how the estimate above is calculated, and answers to the questions clients ask us most.
Typical Aalpha prices for three common project types, next to what a US agency usually charges for the same hours.
| Complexity | Typical scope | Aalpha | Timeline | US agency |
|---|---|---|---|---|
| Simple | Landing pages or a small website: audit, wireframes, visual design and responsive layouts | $2,500 – $4,500 | 2–3 weeks | $17,500 – $31,500 |
| Mid-complexity | SaaS dashboard with research, design system, prototype and usability testing | $8,000 – $13,500 | 6–7 weeks | $54,500 – $98,000 |
| Complex | Web and mobile product with full research, design system, motion, accessibility and regulated flows | $20,000 – $33,000 | 10–13 weeks | $131,500 – $237,000 |
Estimates. The final cost depends on the scope of work we agree.
We count hours first and then price them at one blended rate. The four steps below use the options you picked in the calculator, so the numbers match your estimate.
Our designers work with AI design tools for moodboards, layout variations, copy drafts, asset production and design documentation. A senior designer reviews every AI-generated change before it is shared. On our projects this cuts hands-on design time by about 40%, and your estimate includes that saving.
We don't discount user research, stakeholder workshops, design reviews and project management, because people still do that work in full.
| Phase | Without AI | Aalpha | Saved |
|---|---|---|---|
| Discovery | 16 h | 16 h | — |
| Reviews & revisions | 16 h | 12 h | −3 h |
| Research & design | 156 h | 93 h | −62 h |
| Design QA | 39 h | 30 h | −9 h |
| Developer handoff | 8 h | 8 h | — |
| Project management | 23 h | 16 h | −7 h |
Six things move the price of UI/UX design. Each one maps to a step in the calculator.
Interface work is about 60% of effort. Data-heavy web apps need more states and components than marketing pages. Designing for web and mobile together adds a second set of layouts.
× 0.80 website · × 1.00 mobile · × 1.10 web app · × 1.50 web + mobile
Each deliverable has a benchmark. Every project also includes 24 hours of kickoff and setup: brief, Figma workspace and design principles.
From 16 h (dark mode, handoff) to 80 h (visual UI design)
Reviews and revisions are a share of design effort, and grow with the number of feedback rounds.
10% two rounds · 18% three rounds · 28% iterative
Screen count drives about 40% of effort, because every extra screen needs layout, states and responsive versions.
× 0.60 small · × 1.00 medium · × 1.60 large
Each extra role, such as admin, vendor or driver, needs its own flows, permissions and screens.
24 h per role
Regulated products need consent flows, clear disclosures and documented design decisions.
× 1.00 standard · × 1.05 privacy UX · × 1.12 regulated
The same 175 hours, priced at typical agency rates in each region. Only the hourly rate changes.
| Region | Typical rate | Cost for your scope | vs Aalpha | |
|---|---|---|---|---|
| Aalpha (India) | $15–$25/h | $2,500 – $4,500 | Baseline | |
| Eastern Europe | $35–$60/h | $6,000 – $10,500 | 2.4× the cost | |
| Latin America | $35–$65/h | $6,000 – $11,500 | 2.5× the cost | |
| Australia | $90–$150/h | $16,000 – $26,500 | 6.0× the cost | |
| Western Europe & UK | $70–$130/h | $12,500 – $23,000 | 5.0× the cost | |
| United States | $100–$180/h | $17,500 – $31,500 | 7.0× the cost |
Three common project types priced with the calculator. Load any of them to see the full breakdown and adjust it.
Information architecture, wireframes, visual design and a clickable prototype for an iOS and Android app.
User research, a component design system, responsive screens and usability testing with 5 to 8 users.
UX audit, personas, new information architecture and a WCAG-compliant redesign of an existing web app.
Designers use AI tools and a senior designer reviews every change. The hours saved come off your estimate.
The effort benchmarks in this calculator come from 18 years of Aalpha delivery records.
You get a written scope of work, milestone billing and a demo every week.
We follow ISO 27001-aligned practices, sign NDAs and keep code in secure repositories. We have delivered GDPR and HIPAA projects.
Source code, designs and documentation are handed over to you at every milestone.
Offices in the United States, the UAE and India, with 250+ engineers in Bangalore and Hubli.
At Aalpha's rate of $15 to $25 an hour, with AI-assisted delivery, landing pages or a small website cost about $2,500 to $4,500, a SaaS dashboard with a design system and usability testing $8,000 to $13,500, and an enterprise web and mobile product $20,000 to $33,000 or more. These are estimates, and the final cost depends on the scope of work we agree.
UX covers research, information architecture, user flows and wireframes. UI covers visual design, the design system and the final screens. Most projects include both, plus a clickable prototype and developer handoff.
If your product has more than about 20 screens or several developers, yes. A design system keeps screens consistent and makes new features faster to design and build.
Landing pages take 1 to 2 weeks. Mobile app or SaaS design takes 4 to 8 weeks, and large products with research and testing 2 to 3 months.
Stock imagery and font licences, copywriting, development and ongoing design retainers.
The calculator uses typical scope for each item. When we review your requirements, the price can come down, for example if we reuse existing modules or simplify a flow. It can also go up if there are complex business rules or legacy systems. We send a fixed quote after a free discovery call.
Operating and living costs are lower, the pool of software engineers is one of the largest in the world, and the outsourcing industry is well established. Together these let Indian firms charge much less than US, UK and Australian agencies for the same hours.
Yes. After a short discovery phase we agree a written scope of work, milestones and a fixed price. If you'd rather stay flexible, you can hire a dedicated team by the month.
Have a question that isn't here? Ask our team.
Share your idea or specification. A solution architect will confirm the scope and send a fixed-price proposal with milestones. It is often lower than the range above.