The rate at which Android applications influx the mass market is on another level. The Apple applications, too, have some operating system royalty. Whether iOS or Android, it is essential to understand that developing an application up to ensuring users download or get it into use requires incorporating different stages. It is not always about building applications and releasing them to the market – understanding the structure of the market structure with the broad, varied target audience is the key to making your application noticeable and unique from the rest. However, understanding the market is not a walk in the park – you’ll require some little investment here and there as well as enough time to understand the market.
Do you have a killer application to create a buzz in the current broad market? Don’t worry because this piece is an in-depth overview of all the tips, tricks, techniques, and strategies that will help you market your application – Android or iOS, after its launch.
Understanding Android marketing
Why wouldn’t it be mobile marketing? Why just Android marketing? Any of these could be a question brainwashing your mind. Don’t worry because we already have you sorted. A newbie into the Android stuff would question what Android marketing entails. Well, it is easy to understand, and what is it anyway? Right from the word marketing, Android marketing consists of marketing applications running on the Android operating system. It simply means a way of reaching out to Android brand customers and ensuring their loyalty to Android. Having understood Android marketing, let us delve into the stages of marketing Android applications in the nick of time.
Critical Stages in Android App Marketing
Android application marketing isn’t any far different from mobile marketing. Therefore, marketing Android applications after launch occur in three key stages, with each step having a given set of strategies. Let’s dive right into each step and explore it deeply to understand Android app marketing.
Awareness or The Pre-Launch Stage
It is the first stage you can always consider during the entire phase of Android application marketing. The stage involves crucial key activities before launching the Android application on the massive app market. The awareness or pre-launch stage is a critical phase where you can quickly build the attention of your brand first before releasing your product which is the Android application. Therefore, the awareness stage ensures brand and product visibility to potential target audiences. It is crucial to map out the potential customers and provide a pathway to discover and access your android application. More importantly, the awareness stage is essential in establishing and defining the brand position, allowing users to connect to the android application to a deeper level.
Implementing the awareness or the pre-launch stage is crucial in building a successful path for the android application. It, therefore, takes practical activities and stages to ensure the pre-launch stage is a success. The following are key steps you can always consider in the pre-launch stage.
Conduct in-depth market research to explore and understand potential customers. Market research stretches from exploring influential blogs and social media to researching forums and websites. It can also include an analysis of your social media platforms, which you can conduct with social media analytics tools and include in your analysis database.
After gathering the crucial information from different resources, it is now the turn to develop an accurate user persona. Doing so requires the inclusion of critical necessities such as pinpoints and challenges and mobile preferences and demographics. At this phase, you should understand most app users’ preferences.
After building an accurate persona, it is essential to identify the key active players in your specific android application category and, in turn, assess them for competitive analysis. At this stage, you have to incorporate an analysis of the critical factors such as notable reviews, app store ranking, the monetizing model, and others. The use of app assessment and analysis tools is also a pretty excellent and recommendable option.
Addressing the critical pain points among the potential users of the applications to launch is quite a crucial issue before the launching stage. Therefore, before you release your application to the market, it is essential to ensure that it caters to most users’ needs. Otherwise, marketing such an application after launch can be a difficult task. An application that addresses users’ issues makes it easier for the marketer, and therefore you’ll not have to strain convincing potential customers.
Supercharging the awareness stage
The awareness stage is crucial, and therefore, it is essential to undertake strategies that make it a success. The awareness stage requires you to understand brand positioning and its positioning, monetization strategies correctly, and others are important.
Brand positioning is ideal when adequately positioned—proper positioning links with the connection of the user’s products to an extensive level. As a way of propagating the awareness stage, it will help if you build a landing page or equivalent website with teaser videos of the application. Doing so enhances the reach to most of the users. For instance, some users are good enough and satisfied when using websites. Such users will always be readily aware of the existence of your new application through the website or landing page. A partnership with influencers and bloggers is also an excellent option to succeed in the awareness stage. Other crucial undertakings that make the awareness stage a success include social media campaigns, application of app awards, and offering credits for those who download the application for the first time.
The Acquisition stage
Another crucial stage associated with the after-launch period in Android applications is the acquisition stage. After creating awareness of a new application on the Android market, it is essential to ensure refining the market strategy you’ve chosen for your application. Refining will help you understand what is good enough to market your Android application while separating from what does not come out effectively.
The acquisition stage ensures more success in marketing the android application after its launch. Therefore, the Acquisition stage ensures more downloads a few weeks after the launch. It is also essential to provide a higher ranking of the Android application on the app market.
Making the acquisition stage a success requires crucial consideration of various steps. First, the acquisition stage requires you to incorporate paid advertisements into your android application. Ads are commonplace as a means of advertising and monetization. Apart from your application, you can roll out ads regarding the Android application over social media platforms such as Facebook, Twitter among others. For higher rankings in search results, it is essential to incorporate app store optimization. Therefore, you can always make more investments in app store optimization so that your application is easily visible to potential users and, in turn, enhances the number of downloads. Pitching is also a crucial idea when advancing the acquisition stage. You can consistently achieve pitching through featuring the team behind the Google Play store, and such professionals will always ensure the visibility of the Android application.
Supercharging the Acquisition stage
Ensuring the success of the Acquisition stage is also not tough as such. Making success from it requires that you embrace some practices that include using attractive titles when addressing anything retaliated to the Android application. The use of keywords should follow some given strategy which cuts across relevancy to the keyword’s competitive level.
The acquisition also requires that you create some trust and confidence in users. To instill trust and confidence in users, you can always go for positive reviews. Moreover, ensure they are top on your list of considerations. Localization of the Android application to different countries is also an essential strategy that will drive the marketing of the Android application to a different level.
The Retention stage
After undergoing the previous stages successfully, what remains is retaining the customers and users you have accumulated. Regardless of the number of downloads attained, it is always crucial to maintain the rates. Retention comes in with the fact that most users end up bored using some application’s features repeatedly. The success of the retention stage is always possible with the use of in-app messages to communicate with users. Supercharging the retention stage requires dividing the possible audience when sending personalized messages. Push notifications are also an essential strategy that helps advance user engagement within Android applications.
Marketing android applications isn’t any easy. Therefore, you mustn’t leave everything as it is just after launching. You can always ensure to keep the performance of your application to understand the necessary places to make adjustments. For a life-long engagement in your application, it is essential to ensure a proper undertaking of the crucial stages and practices associated with them. Regardless of the class or type of your Android application, always ensure to incorporate the essential steps after launching. While there are many approaches to marketing the applications, provide to advance and explore more before leaving everything out to the public. It is also essential to understand that most of the techniques and procedures are taken in marketing Android applications after launch can also work well with other non-Android applications. Whether iOS or any other software, you can always invest in these tips.
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