App Store Optimization

App Store Optimization Guide

One of the prettiest places you will always rush for when you need the education, gaming, or informative application is the app store. The app store is one of the most significant channels that will help in promoting your mobile application in the marketplace. On the app store, there are unlimited apps, with each lying in its category. Therefore, it explains how competitive the platform is regarding deploying the application on the forum. Consequently, you have to ensure your application stands out from the rest. But how do you guarantee to achieve such a goal? A better solution to that is App Store Optimization.

Did you know? By 2025 the global consumer spending in mobile apps is anticipated to reach $270 billion.

Understanding App Store Optimization

ASO is a process that ensures that users search for applications on the app store; they appear as the top results for relevant words. App Store Optimization helps improve the visibility of the application, therefore, maximizing the conversion rates.

The importance of App Store Optimization in business

More often, mobile app owners rely on traffic to generate traffic to their applications. It is also a considerable method but with some limitations – there is no guarantee that the app users are of higher quality. Statistics depict that more than half of app downloads are organic users. It, therefore, means that these users are essential for your app.

Common reasons for investing in App Store Optimization

The following some of the concrete reasons why you should not be afraid to invest more in App Store Optimization:

  • It is a one-time investment, and you won’t keep optimizing your apps to generate traffic. Therefore, it cuts down on costs.
  • There are little user acquisition costs with increased organic downloads
  • App stores are efficient, secure, and fast. With these app stores, there are increased downloads.

The best strategies for App Store Optimization

It is essential to establish some of the crucial strategies for App Store Optimization. Some of the collaborative approaches common for App Store Optimization include:

app store optimization strategy

  • Keyword search by the users

The app store optimization strategies are purely user-oriented keyword search. It is the most significant ingredient in improving ASO. Therefore, one of the junior steps to ensure the implementation of ASO is conducting profound research on the potential market. Apart from the market, it is also crucial to have a deep exploration of competitors, users, and other possible application users. The main goal of this mode of research is to establish a set of keywords to use in defining the mobile app.

It is also essential to understand the App Store search behavior. You will therefore find it crucial to research the searched by different users. For instance, according to statistics, 38% of searches are generally generic.

  • Pick a proper app name

In naming your app, you don’t just pick out any name. The name, too, has one of the crucial roles in optimizing the App Store. Choosing the best characters is essential in helping the users remember the app when searching. Therefore, it is more important to use names that do not exceed 25 characters as a rule of thumb. A proper app name should always be descriptive, short, and rich in keywords. Predictable names are also essential.

  • Generate precise app descriptions

One of the essential features that enhances App Store Optimization is app descriptions. Therefore, it is necessary to generate proper explanations for each app you deploy after development. Some of the crucial strategies for developing better reports for apps include informative and easily understandable points. In addition, the use of keywords and a description of how the app answers user’s questions are also necessary.

It is also essential to understand that app stores have rules with which to provide descriptions for apps. For instance, Apple Store has its own distinct set of rules while the Google play store has its collection. Therefore, it is essential that as you write the descriptions, you should ensure to confine yourself to the rules on app deployment.

Check: App developers India

Distinctive features about App Store Optimization on Google Play and Apple App Store

Both App Stores carry similar objectives. While every platform strategizes on giving users a chance to download and install applications from different categories, it is essential to consider the distinctive features that set them apart for ASO. Doing so is crucial as you may need to perform optimization on either of the stores. Let us explore some of the common differences that set the two apart in App Store Optimization.

  • The application’s name

It is crucial to generate an observable difference between App Store Optimization in Google Play Store and Apple Play Store. In distinguishing between the two, Google Play Store supports up to 50 characters for the app name, while iOS supports a character limit of fifty.

  • The keyword files on the iOS platform

iOS supports a keyword field of around a hundred characters, and the counterpart consists of robust algorithms that don’t necessarily call for a keyword field. The algorithm in Google Play Store searches keywords in long descriptions, subtitles, etc.

  • Promo videos and app previews

One of the greatest players in the optimization of the Apple App Store is app previews. However, AppStore has a strict adherence to a set of rules guiding the inclusion of preview videos. Such videos need to be short and should be a maximum of three, with the first having the potential of showing up when a user searches the application.

For Google, there is an inclusion of promo videos that appear on the app listings. However, it supports the addition of only a single video.

  • Long descriptions

The two platforms support long descriptions that essentially provide an in-depth explanation of the app’s benefits and features. However, with App Store Optimization, these long descriptions serve different Google Play and Apple Store roles. For Apple App Store, long descriptions are not ranking factors but rather an opportunity to incorporate creativity and market the brand. For Google Play Store, long descriptions are suitable as a ranking factor.

  • Screenshots

Google Play Store supports a maximum of eight screenshots, while the Apple App Store supports up to ten of them. In Apple App Store, the first set of three screenshots show up in the user’s search results. Google Play tends to hide the screenshots in the app listings.

  • Backlinks

Backlinks are significant factors that ignite a line of difference between App Store Optimization in Google Play Store and Apple App Store. Google Play Store ranks the authority of the app depending on the number of backlinks. The vast the number, the more extraordinary the power.


Reliable App Store Optimization strategies call for a proper understanding of what underlies the optimization. Therefore, in the above piece, we have equipped you with some of the crucial and essential knowledge to take you through the entire process of App Store Optimization. Furthermore, it is critical to understand that countless persons and corporations or companies have their apps running on the app store platforms. Therefore, with the stiffer competition among the application, everyone focuses on making their applications the best through app store optimization. Consequently, it is crucial to consider a good mobile app development company team that will back you up with proper knowledge on App Store Optimization when developing your app or maintaining it.

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Written by:

Muzammil K

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.