How to improve user experience on mobile app

How to Improve Mobile App User Experience

What are the most features used by cell phone owners? Apps are leading in the technology hierarchy. People use cell phone applications more than using the phone for text messages, emails, or audio calls. In terms of cell phone hierarchy use, people use their gadgets: For mobile apps, texting, emails, audio calls, video calls, and memos.

General data on everyday application usage

The features users want in a dating application are very different from those needed in finance applications. The only crossover factor in all apps is security. The following are the leading specific apps that are the most used.

  • Delivery apps (on demand)
  • Finance applications
  • E-commerce applications
  • Dating applications
  • social media applications

Payment options

Debit/credit cards and PayPal are the leading payment preferences

Do you have PayPal? It’s the leading payment option. PayPal is common, fairly secure, and popular. It’s easy to use it on mobile applications by only typing the user password.

Debit and credit cards come next as the most used payment options. The list of other online and mobile payment options follows these cards.

If you are an app developer and you want to sell it, accept the credit cards and PayPal for you to connect with most of the audiences. Keep in mind that the preferences for payment options vary with the type of audience you have. The more payment options you will have, the better.

App designs

Most app users pay attention to details and appreciate app design. Most users check the app design before they buy it. Your app design is very vital. You need to improve your app’s visual appeal, and all its elements should work seamlessly, like the menus and buttons.

Features of the user-friendly delivery apps on demand

The current on-demand delivery applications are DoorDash, Seamless, Instamates, and Postmates. What makes people prefer cell phone delivery apps more than apps on other devices? Here is an analysis of why high-demand delivery apps on a cell phone have a higher demand than the apps on other devices.

Most people use these delivery applications

on-demand delivery applications

Some people can use these applications on their cell phones more than 40 times a week. Others use them between 1 and 20 times a week, and very few don’t use these applications.

Loyalty, savings, and convenience features are major draws

Features of the delivery applications make them get used widely. below are the top features:

  • Delivery tracking
  • Deals and discounts
  • Loyalty rewards
  • Pickup options
  • Many payment options
  • Store ratings and reviews
  • Reorder features

In-app charts (they aid in the communication between the delivery person and the recipient)

Convenience, flexibility, and communication are essential. The high-demand delivery application users want to strengthen their relationship with the brands and earn loyalty rewards and savings.

Users dislike push notifications

push notifications

Push notifications are the least important features that people find irrelevant. Users don’t want phones to chime whenever there are new updates with grocery orders or food. If you add push notifications in your application, make sure the users get options to manage them or even turn them off.

The other leading features that people find irrelevant are:

  • Social features
  • Ability to save features of favorite stores
  • Monthly subscriptions to lower charges or fees

Bad experiences make people leave on-demand delivery applications

Most people stop using the on-demand delivery applications due to bad experiences. The leading cause of bad experiences is delivering incorrect or missing items. Other factors that drive clients away from these applications are:

  • Charges for monthly subscriptions
  • Poor ratings and reviews
  • Deliveries not showing up
  • Poor delivery times
  • Communication problems in apps

The on-demand delivery application will not exist in a vacuum. It’s important to consider how your application interacts with clients and drives actual delivery processes. Will the experience be good for clients?

Major features of the user-friendly finance applications

financial applications

People log in to the finance applications many times. What’s the rate of using finance apps among users?

The ability to check financial data and security are the key desired features

Users want finance apps to offer easy and convenient access to data about accounts. People also want to have the ability to manage these accounts. The savvy users need security and check for apps that permit biometrics to log in. here are the top six features found in finance apps:

  • Ability to see balances
  • Fingerprint or face login
  • Ability to transfer or send money
  • Automations (like deposits and payments)
  • Budgeting tools
  • Calculators and credit trackers

The top irrelevant features in finance applications include the following:

  • Night or dark mode options
  • Push notifications
  • Social features like options to follow people and share social media from the app.

Functionality is the main feature of financial applications. Ensure users can track and view the financial data. Any features supporting interactivity in the user accounts should work well.

Most people abandon financial apps because of poor experience

Issues in sending money and security are the leading causes why people abandon finance apps. When building the finance app, make sure users feel secure using it. They need to feel in charge of their money. other reasons that will make people abandon finance apps are:

  • Irrelevant push notifications
  • Excess, annoying, or irrelevant in-app offers
  • Automated features not working as desired

The design choice of your application must be client-centric (user-centric). Your design team should know what people want and how to provide a better experience.

Major features of the user-friendly e-commerce applications

A good percentage of people use the eCommerce apps at least every week. Some people use these applications daily.

Ecommerce application users target convenience

Most people choose to opt for eCommerce apps that are convenient to use. The following are the six issues that center on user convenience in these apps.

  • Shipping tracking
  • The easy and quick registration process
  • Multiple/several payment options
  • User-friendly product sorting and filtering
  • Fingerprint/face login

Loyalty programs are the top features of these apps that consumers like because of the desire for rewards and savings. The leading least favorite features in these apps are the push notifications, night/dark mode, and the social sharing functions.

Negative experiences make many people abandon the eCommerce apps

Poor functionality or bad user experience make many people delete or stop using the eCommerce apps. Here are the factors that lead to bad experiences:

  • Irrelevant, annoying, or too many push notifications
  • The annoying, complex, or long registration process
  • Absence of desired options for payment
  • Loyalty programs that don’t serve their needs
  • Poor client reviews and product ratings
  • Inaccurate or lack of shipment tracking

Personalized deals, information, and convenience features push people to buy

The following factors will make a person complete the buying process via eCommerce apps:

  • Valuable loyalty programs
  • Easy registration process
  • Many payment options
  • Accurate tracking of shipment

User-friendly options in searching or sorting products

Invest in the process to ensure that clients that get into your app make a purchase. Reduce the steps involved without compromising security and quality. Clients need the easiest and fasted experience that will aid them of buying with confidence.

How can you prioritize the development of app features?

While prioritizing your app, remember you have one goal, to attain product-market fit by doing research of market potential of a product. You need to get the features that your market demands and clients desire. Differentiate between what clients need and want. Select the features that give value to most clients. Analyze your competitors and fill the gap in their applications. Spot the client’s problems and understand how the app will solve them.

For more info. connect with mobile app development company!

Written by:

Muzammil K

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.