Do you know the difference between the largest and most lucrative firms in the world and others in the same industry who, despite their best efforts, are not as successful? The solution is contained in two words or a single phrase, depending on your preference: User Experience.
Your website is one of the essential branding tools in your arsenal. It has limitless possibilities, and you’ll find that quite a few firms have a branding strategy that focuses only on their website. It is the focal point of their marketing and sales initiatives. Sadly, a lot of firms, both large and small, seem to get the UX of their websites very wrong. Instead of appealing to their intended audience, the UX they have implemented repels visitors.
Let’s examine six traits, each of which might adversely affect the user experience of your website:
- Sites with slow load times
Indeed you’ve encountered websites that take an eternity to load. This must have been a disappointing experience, especially because you were interested in learning more about the site’s goods and services. In the end, you may have had to wait for the site to load, but in your mind, the site’s UX has already suffered a significant setback.
You may speed up your website in various ways, whether you are cramming it with graphics and multimedia or making it unique. So why not accelerate?
- unsatisfactory user experience
Several websites with an unpleasant user experience (UX) are on the internet. This may take various shapes, beginning with a homepage that seems to have been battered by a tornado, even though it remains one of the finest sites for conversion. The layout is chaotic, and all design aspects seem to have just one purpose: to prevent users from completing the intended goal. Everything on the website appears to be a hindrance. An additional UX mistake to avoid. Importantly, expert UX designers will offer the highly satisfying the user experienced in your site.
- Stock pictures
Well, this entry does not often appear on these sorts of lists. Be cautious if you want to use stock images on your website. You are opening the door to a negative user experience; such photos are not beneficial to the user experience. There is nothing inherently wrong with using meaningful stock photographs, but some are so generic and widely used across websites that they may harm the impression of your brand.
Consider that for a moment. How would it seem if you represent your company as a provider of luxury goods and services but then utilize a selection of stock photographs on your website?
The photographs you use for your website are not there to fill up space. Visitors such as you and I will examine them. They will give the UX greater weight if they are distinct, relevant, and emotionally engaging. In the absence of these characteristics, they are only one more design aspect that influences the UX of the website.
- Unwanted complexity
Why take a detour that will increase the time it takes to reach your objective if you can travel straight from A to B? It makes logical. Apply this perspective to the layout of your website. Still, makes sense?
The issue is that some website owners and designers disagree.
To be exceptionally unique, they pack their websites with design aspects. What they fail to consider is that any new design element that is not utterly unnecessary for the website to accomplish its purpose increases the user’s suffering. Instead of making information more accessible, many ‘creative’ websites make it harder for visitors to get the information they need.
- Lack of engagement
People visit your website to connect with your brand and engage with it individually. Your website should not be a one-way street for communication. In actuality, it should be a conversation between you and your audience. The absence of dialogue may ruin the user experience.
Investing in social media is one of the strategies to increase user engagement on your site. Utilizing social media plugins like social share buttons, social logins, and social comments enables you to include social media experiences in your website. This facilitates personalized interactions on your website. However, do not restrict your efforts to improve visitor involvement in social media. Consider novel and creative approaches to achieving this result.
Whether through including a blog on your website or emphasizing the usage of vibrant graphics, you must do all possible to foster a connection with your target audience.
- Absence of contact details
Here is your problem. You arrive at a website that offers the desired items or services. After reviewing the product/service information, you conclude that it fully meets your needs and criteria. However, when you check for the company’s contact information, you cannot find it. There is no fillable form, phone number, physical address, or anything else. This causes the UX to crash and burn.
A great user experience provides plenty of contact information for your firm, including its Twitter account.
Finally, connect with us in order to avoid bad user experience in your website.
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