launching application

How to Effectively Launch your App : Guide

Want to Launch an App? Here is The Best Guide.

Once you are on the “launch your app” stage, it is clear that you might have undergone some set of tedious but progressive and promising app development stages. Even though it might sound a trickier or somewhat more challenging process to handle, it is essential to realize the importance of achieving the goals you set initially before bringing the application to life for use within the customer or client base. Does achieving goals set before app development come with launching application on the iOS app store or the Android Play Store space? Let’s dig deeper.

As the case should be, achieving goals set before application development majorly relies on several factors. Goals set depend on the application you want to build, and therefore, more impact of achieving these goals degenerates from the intended customer base or user base. Other crucial factors towards achieving the plans include business partners (if they are available). The partners can be the ones who brought about the idea of developing the mobile application.

Comparison between the number of apps on app store and Play Store

Each day you’d wake up, you will possibly need an application to serve you different purposes. The solution is to visit the app stores and Play Store to download the application. A single search and there is a stream of such applications and those related to them. It, therefore, clearly defines the massive number of applications on the app store or play store and their related applications. More importantly, the applications lie in different categories, and therefore the app store ensures to arrange them in a particular order so that searches are more straightforward than before. With the increased number of these applications, it is essential to understand the importance of each application available on the app store. With such understanding, you will understand the position of the application in the market and, in the long run, increase the chances of downloading a proper mobile application of your desire.

According to numbers, Android and iOS consume a more significant percentage of the app market worldwide. For instance, as of 2020, the Google Play Store had a load of around 3.15 million apps. Its counterpart – the app store had 2.1 million applications with less than half a million applications with the Amazon app store. The launching of applications on the app stores should greatly rely on understanding the devices people are using. Android and iOS take over a more significant portion of the mobile device space and make it better for those mobile application developers. Even though other platforms are essential as well, most people will significantly rely on Android and iOS. A concrete reason behind all these is that the two provide more incredible support for different purposes and usage.

Android is the most common, leads the mobile app market share with a more significant percentage of around 72. Apple takes up a portion of 27%. With these figures in mind, we’re sure you’re already good to launch your mobile application on Android for the reason of a more extensive user base. But is it wise to do so? Let’s dig further.

User base demographics are not necessarily a concrete factor, and neither is it core when establishing where to start first when launching a mobile application. It is, however, essential to consider these numbers and identify what your customers use. Therefore, before launching a mobile application, it is crucial to understand your user base, which calls for extensive market research. You, however, don’t need to take market research as a trickier process. It is easier, and you can consider doing the least possible things to make your research a success. For instance, you can consider surveying the potential customers to give more information on which mobile platforms they prefer.

 Good read: difference between apple and android

Launching Application

There are two possibilities you might consider at the stage of launching your mobile application. You might either think of starting with Android or iOS. Let us explore these options.

launching an app

  • Launching on Android First

Is it fit to consider Android first when launching your application? If so, when should you do it then? With everyone having their preferences, it is more important to go with one application store. In most occurrences, there is much preference in picking out Android first. Some of the common reasons why you should start with Android include its immeasurable proportion in the market share and the greater possibilities that come with a launch on Android platforms.

Also, an alignment of your demographics with Android users gives you a reason to choose the Google Play Store first.

More importantly, if you are in an administrative position in some organization and need to launch an application for your employees, it is essential to determine what devices your organization can provide to the employees. If most of them run on the Android platform, it would be more effective to launch applications on the Google Play Store. Otherwise, it is essential to establish specific stores based on the type of devices you can provide to your possible users in the organization. Even though some of them might have devices running on different platforms, rolling out your application basing on the platform your support first as it caters for a comprehensive rollout.

  • Launching on Apple First

Another option is to launch the application on Apple first. Are there situations that can redirect you to choose iOS as a platform to launch your application first? Various conditions would enforce the first launch of your mobile application on the iOS app store. Some of the instances where you’d find the iOS app store the first option to launch your mobile app include when your general business dramatically relies on Apple products. Alternatively, if the application is for employees and the industry needs to run with Apple products, you’ll need to prepare your application and launch it on the iOS app store. Some other instances where you can consider starting with an Apple-first launch include identifying most of your target users as fans of iOS devices.

Deciding technically on launching on iOS versus Android

The choice of where you want to launch your application first needs proper technological decisions. It also comes with a proper understanding of the user base. In this section, we shall explore what choice is best. Technically, most people would prefer to launch on both platforms for reasons behind their app development goals. It is essential to understand that developing an iOS application is a bit easier and consumes lesser time. For this reason, you will not necessarily wait for launching on the Android platform while you can still cast on the iOS app store in the meantime.

Launching an app for Android and iOS simultaneously

One quiz that will probably hit your mind in this discussion is launching application on both mobile platforms simultaneously. It is possible to achieve this since there is always cross-platform app development. Therefore, if you are not good enough to choose which environment you want to launch the app in first, you can consider launching application simultaneously. With cross-platform app development, you can launch apps on both platforms simultaneously.

Considering the app development project from a more comprehensive scope

Other factors to consider before launching application are necessary, so you need also to explore the broader picture of the mobile app development project. Doing so helps you explore and exhaust all you need to know and have before starting the development process. It helps create a proper application that suits most of your users’ needs. Therefore, in the process, pick out an ideal solution for launching both platforms to maximize reach and avoid user alienation.


The effectiveness of launching an app starts right away from development. After exploring this piece, you must establish an approach fit for launching your application. Moreover, in order to launch your application need to hire ios and android developers who have years of experience in the respective domain.

Written by:

Muzammil K

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.