Mobile app solution is a vital part of the growing use of technology in today’s business environment. Statistics show that around 80% to 90% of mobile applications in the app store are not used more than once. People use them once and then abandon them. Several factors contribute to them being abandoned. Some of them include:
Numerous factors determine how a market performs or moves. An app will fail if they do not consider some of the market nuances that tend to generate audience interest.
The leading reason for mobile app failure is that people do not understand the current market needs. One must seek to answer two pertinent questions when developing a mobile app. They are
- Will it solve a new problem?
- Will it solve the current problem or need?
If your app does not answer the questions above, chances are your app will fail.
Lack of research for your target audience will automatically lead to your app failing. The goal of an app is to solve a particular need for a specific target group. With that, you need to know and understand the need for that group. For instance, if you want to develop an English app for 6-10 years of age, you need to consider the helpers for these kids as well. They include grandparents, nannies, and mothers.
Several software-related issues always are not appropriately implemented or ignored. This brings problems to the users, such as slow response and frequent crashes. Some of the causes for these inefficiencies include the use of below-par coding and obsolete methodology and standards.
You need to clearly define your target demographic and the kind of devices they use. It isn’t good to settle only on one platform because you like it. For instance, it is the norm to create apps for iOS and Android users. However, creating for the two is a good idea only if your target audience is present on both platforms.
Getting the right proportion of features is essential in ensuring your app is successful. On the other hand, having too few or too many features may lead to users not using your app. For instance, the video-sharing platform Vine first enjoys a large user presence. However, the number of subscribers dropped since it only had the option of shooting and posting videos. On the other hand, TikTok took its place since it had additional useful features.
Poor backend support
Most apps that fall victim to this kind of inefficiency are gaming apps. Stable and well-performing apps have excellent backend support. You have no excuse to create an app with shaky backend support, considering we have accessible cloud technology. Cloud computing offers excellent support and storage facilities. You need platforms that can handle traffic spikes.
Poor App performance
Poor or lack of optimization of applications will lead to people losing interest in your apps. In addition, they often lead to mobile application failure. These may be because of lapses in network protocols, bandwidth restriction, and coding issues.
Lack of beta testing
Statistics show that approximately 5% of apps do not have bugs upon release. An app will serve its intended purpose and last longer only if it is adequately tested and iterated. It is easy to identify bugs through Beta testing. You will also enhance product awareness and get user feedback.
Poor user experience design
Apart from meeting the need of the users, the app should have an appealing and intuitive design. A poor design is the first sign of a failing app. For any developer, customer satisfaction should be a priority. It should cater to all users, including the visually challenged.
Some of the leading app developers gained quick attention because of how they structured their apps in terms of simplicity. The user should easily traverse the app and find the right buttons and functions. The users will not have the time to learn how your application works.
We have three issues that affect the time when dealing with applications. They include performance, registration, and loading. For an app that needs to register repeat users, technical glitches that affect time should be a thing of the past. However, if users start getting frustrated from the above time factors, it could be the start of the end of the app.
The application is intended for the users. If you do not consider what your target audience thinks, you could be losing them. It is essential to get user feedback and you responding to them. After you release an app to the market, you need to look for customer feedback to know if the reception is good or if you will need to make a few changes. You need to fix arising issues if you will retain your customers.
You risk wasting substantial money if you do not have a comprehensive marketing strategy. You will also be losing valuable time and developer creativity. Ineffective marketing comes because of:
Short marketing time
Most applications often get into trouble immediately after launch. Hyping the app before launch is an excellent practice to excite your target customers. You can do this through social media. This will help reduce the workload of trying to sell product awareness after launch.
Even when the application developers do a good coding job, they may overlook details such as links. Other details that may affect your marketing strategy include:
- Not paying attention to rating reviews
- Ambiguous and unclear advertising
- Unclear brand value listing that defines your niche
- Ignoring the initial audience
- Poor description of the app
Poor customer support
Customer service is a signifiant part of any marketing strategy. Unfortunately, it is easy for a person to walk away from a product just because of poor service, even if it worked well. Therefore, it is essential to train staff with daily encounters with customers on how to handle and interact with them. Failure to pay attention to your customers is a recipe for disaster.
Ignoring the competition
The mobile app market is open to everyone, and innovations are coming up daily. There are also thousands of applications hitting the market each day. No matter how good your idea is, it will face stiff competition from similar or better innovations. You need to work hard to adapt to the competition and make your case appeal to the customers for you to succeed.
How to ensure your mobile app is successful in the market
From the above suggestion, it is evident why most mobile apps fail. A successful mobile app takes a lot of planning and meticulous strategy execution. In summary, a successful mobile app will need:
- A good vision board backed up by excellent leadership
- Do extensive research on the habits and behavior patterns of your target audience
- Research the market and understand the major problem affecting users and how you can solve it
- Pay close attention to the mobile application coding details
- Give importance to customer feedback using the beta testing strategy
- Put a realistic timeline for your project and stick to it
- Follow the correct processes to meet your business goals
- Organize an effective pricing and marketing strategy
- Have an optimal feature balance for your mobile app
- Do not lose sight of what your competition is doing
The world is getting tech-dominated, gradually driven by mobile app development. Businesses are seeking to reach the granular level of their target customer, and mobile apps are the tools to use. So, ensuring that a mobile application is a suitable tool to use is not an easy job. It requires a lot of work to ensure that it is successful. Above failure provide a roadmap to having a successful app.
Finally, hiring experienced mobile app development company will help you to avoid the failure of mobile apps. Aalpha has 15+ years of experienced in IT industry, get in touch with us today!