Machine learning is gradually becoming an essential part of app development. This makes it vital for you to learn the various use cases of ML when developing an app. So, if you are interested in learning more about machine learning and its use cases, this article will serve you right.

We apply machine learning in various sectors and environments. Some of the essential uses of ML that we shall highlight include data mining, finance apps, eCommerce apps, healthcare, and fitness tracking.

1. Data mining

Data mining is an integral part of data analytics. It allows data scientists to analyze big data and discover useful connections and patterns within a particular data set. Data mining encompasses data analysis, data maintenance, and data mining. With machine learning, you will have learning algorithms and tools that will allow the user to find dataset connections.

For instance, if you want to develop a mobile travel application, there are fundamentals that you will focus on. First, with good traffic, you will have a lot of people using your app daily. It will be near impossible for you to analyze such data and find any connections or customer patterns.

The easy option would be to collect your client data ranging from gender, accounts, profile, number of logins, and travel history. Once you have the data, you can use machine learning to analyze it. It will help you build custom solutions depending on your need. You can also get custom solutions from vendors such as Amazon, IBM, or Google. Machine learning will help you gather meaningful insight into how users travel and their preferences.

2. Mobile Finance apps

Finance is quite a sensitive field that requires a lot of attention. Around finance apps, you will focus on lending, investment, earnings, and security. People consider these fundamental areas when developing mobile apps for the finance sector. Most finance mobile apps are standalone, which act as the bank in the customer’s pocket.

With mobile banking apps, machine learning will help you analyze transactions in and out of the account. You could also take a look at scheduled credit payments as well as social media activity. This might come as a surprise, but yes, social media activity. This is data sold in the market today. Machine learning will also allow you to offer your clients deals and discounts based on their preferences and frequency of use.

In finance, we also have automated robots that help customers with investment options. This has been in practice for years. Robots can analyze daily market performance and give the most suitable investment option.

3. eCommerce app

These are applications for the future, and machine learning is at the center of it all. Some large brands are heavily investing in machine learning, which suggests products and services to their customers. One can have a suggestion system in place or install a plugin.

You may not have noticed it, but it is currently working. If you look at any eCommerce platforms you use, you will notice that most services align with your preferences. This begs the question of how they know you without inputting your data. That is where machine learning comes in. It picks up on your patterns and behavior, then starts suggesting products and services based on what you look at frequently.

Additionally, the system will not only learn from your online patterns alone. It will also get information from the preferences of people around your neighborhood. It may also get data from other relevant social factors you might not know. All this is to give you an excellent personalized service.

Something to note is that not only big brands use supervised and unsupervised machine learning for their daily operations. Even small eCommerce brands can benefit from machine learning. It is available to any size of the company. Furthermore, one can use SDKs and APIs to help customers enjoy custom eCommerce solutions. Some essential options for your eCommerce mobile application include:

Product search

Any eCommerce app that does not have a search option is not good. This feature makes it easier for customers to search for their preferred products. It also helps you avoid irrelevant listing and get results for the variety of products you need. In addition, the system will display the products on your screen, and you can scroll down to look for what impresses you.

Machine learning will learn for your daily app use and streamline the display according to your preference. It will also display relevant products based on your screen scroll and click count.

Product promotion and recommendation

Another way to boost sales is to offer discounts and promotions relevant to the user. The trick is to identify your target customer’s spending and buying habits and their preferred store. With such information, you can push complementary goods and promotions before and after they purchase something.

This solution depends on the analysis of purchase patterns, customer behavior, and content analysis. Machine learning enables predictive analysis, making even the most challenging tasks easier. This ensures that your recommendations are accurate and relevant, which will boost your revenue.

Trend forecasts

From the dynamic trends and fast-changing behavior, it is challenging to predict future events. The market is very competitive, and there is always something new and hot on offer. However, humans are a creature of habit. They will always follow a particular trend and rarely stray far from their custom. So the big winners will be the brands that will identify the next big thing and launch it before others catch on.

Machine learning will make your work easier since it will aggregate long-term trends and analyze possible new trends. Using design reports, social media, product reviews, and celebrity bloggers often gives the best result.

Fraud prevention

There are millions of reported fraud cases each year, and people lose a lot of money to fraudsters. This brings the need for better security when developing eCommerce apps. Machine learning will enhance your defense mechanism and secure your data. It will also monitor online activity and raise the alarm when irregular and unauthorized activity occurs.

4. Healthcare

If you care about your health or are running a healthcare service business, you need to consider machine learning. For instance, medical practitioners can better diagnose chronic diseases using machine learning. This is from its ability to traverse through thousands of databases and cases relating to an illness and give an accurate diagnosis.

Machine learning can also track a particular target group’s water and meal consumption and learn the best approach to dealing with diseases. It can also give patients best practices when working out and remind them of medicine, water, and food intake.

5. Fitness trackers and mobile apps

The fitness field is flooded with portable, wearable devices to monitor exercise frequency and organ activity. They help analyze the jogging rhythm, steps, and other daily activities. However, without machine learning, you will not be able to get any insight or analysis into your goals. The future looks at a situation where various apps will analyze data from different users and provide trending activities.

Summary

You realize that Machine Learning is becoming standard in the product world for different business needs.

Assuming you are searching the web for a mobile app for your operations process, you will find various apps with various cost structures for AI application creation.

Since AI innovation is one of the state-of-the-art fields of programming advancement, finding application engineers who are fully informed regarding the most recent ML advances like deep learning, artificial intelligence, natural language processing, and artificial neural networks is important

These ML engineers should likewise know about AI instruments, structures, and strategies like modeling, data training, and data preparation to create powerful and market-serious Machine Learning functionality.

To know more connect with application development company!