There is tough competition between small businesses nowadays. It has become a necessity for small business owners to go online. For this purpose, they could create a mobile-friendly website. More importantly, for services or retail businesses, a website is a must for them. Facebook pages can also create to interact with customers online. But only having a website or Facebook page is not enough to attract or get in touch with customers. The demand for mobile business apps has increased a lot as a marketing tool for small or even for big industries. Moreover, mobile apps help small business owners to build their customer base, drive sales, and improve their reputation in the market.
Mobile apps have proved their marketing value and effective communication with target customers in every industry such as from health care to food delivery to e-commerce stores and payment banks. Notably, according to a report, almost 42% of small businesses have already developed their own mobile app while 30% have planned to invest in it. Some of the few benefits of mobile apps for small businesses are discussed below.
In this modern world customer’s attention span is reducing day by day. Customers want to get services and information at the touch of a button. For this purpose, mobile apps play a very important role. Many small businesses that have their websites, their loading speed of the website is very slow. More importantly, speed is very important to get customers engagement.
Customer loyalty is very important for the success of any business. Especially for the growth of the small business, it plays a key role. By using mobile apps promotions can be designed for individuals according to their personal preferences. This feature will increase customer retention and loyalty. Additionally, small businesses can also increase customer loyalty by giving offers to customers who download the app will get exclusive deals. Consumers can give suggestions, reviews, and even complaints about products or services by using mobile apps.
Communication with customers:
Mobile apps are one of the main sources of interaction with customers. Each client is valuable for small businesses. Mobile apps are quick and effective way to engage with customer’s interests. More importantly, it is also a good tool for communication for new services, promotional offers, discount rates, product launch, and improved features. Some valuable information such as geographical location, demographics, and shopping behavior of customers could also be collected with the help of a mobile app. This information helps small business owners to better their marketing and sales strategies according to market demand. By adding limited-time promotional coupons in the mobile app we can encourage sales of the product or service. Real-time feedback of the customers provides information about the consumer’s demand.
In today’s techno world business owners don’t need to have bulky registers or customized payment systems. More importantly, mobile apps allow businesses to swipe credit cards and handle other business transactions via mobile, tablet, phone, or even from sale stand. Mobile apps allow businesses to take payments on the go in a second.
The popularity of the on-demand marketplace is increasing rapidly. Small business owners can create an on-demand marketplace for their businesses. One of the examples of the on-demand marketplace is Rover. It offers dog walking, dog daycare, and other similar services. Moreover, after launching a mobile app they expand their business up to 11000 cities so far. Uber and Cream are also very good examples of the on-demand marketplace.
Increase in usage of mobile:
The usage of mobile phones has increased tremendously in the last few years. More importantly, everything in our lives revolves around smartphones. Notably, data shows that the average users spend 3 hours every day on their cell phones. It also shows that about 79% of smartphone users have made a purchase from mobile apps in the last 6 months.
The business owners who take the early advantage of launching a mobile app are usually more successful than their competitors. Moreover, some things like easing tasks, increasing work productivity, building connections with customers get improved by the used a mobile business app. Successful companies can outplace competitors by creating a competitive mobile app that delivers the required results.
Mobile business apps are used as the main marketing tools for businesses. The mobile app is also helpful to personalize communications with customers. More importantly, the push notifications can be used to remind customers about products and services with ease. These push notifications could be personalized by using consumer’s information and location.
For some businesses, virtual reality is a very essential feature to build customer’s interest. Showing customer’s how their product will look like is very important nowadays. Moreover, by using mobile apps consumers can get information about the virtual reality of the product.
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