Mobility india

Enterprise Mobility Strategy to Grow your Business

The revolution towards mobility has begun. Mobility has transformed our lives to a great extent. It has changed our lives in every aspect whether its entertainment, banking, travel, decisions etc. The lifestyle has changed so much so that now there are more active cell phones than people in the world. We can now access all products and services via mobile technology. Mobile technology and services has drastically changed our lives. We all need to ask ourselves whether we are ready for the mobility revolution. Can we connect our mobile workforce to back end systems to increase productivity? Is it possible to balance employee and customer privacy requirements? Can the infrastructure support devices and applications? Does your team support 24*7 connectivity?

What is needed for successful Strategy of Enterprise Mobility?

Enterprise Mobility is not just about managing mobile devices but it is the ability to enable the businesses to integrate and innovate services more quickly. It helps to enable new opportunities and lessen the options the slows down the business. Security is the vital requirement of making new business services possible. Enterprise Mobility is to engage the customers in very powerful manner so that employee connectivity and productivity are improved.

Steps for successful Enterprise Mobility Strategy:

Enterprise Mobility has the efficiency to transform your business after some time. You can strategize Enterprise Mobility to accelerate your business transformation as well as ensure for the future of your business needs and requirements.

  • Business Goals and Requirements need to be kept in Mind

One needs to define business outcomes and goals before jumping right into implementing it. Many things need to be considered to build a successful enterprise mobility strategy. Your employees and customers interface is necessary for your business. You need to also know whether the enterprise mobility is creating new opportunities for your business and then you need to decide how to capitalize on those opportunities. New applications needs to be developed if necessary. The infrastructure should be upgraded for delivery of right experience to employees as well as customers.

  • Right Experience Should be Chosen

A traditional application is much different than mobile app development. The leading approaches for mobile app development involves creating a mobile website tuned to work on mobile devices. It is easily accessible anytime by web browser of any mobile device. The another approach involves a native mobile app which involves building of an application on specific device. In this approach user needs to download and install the application to use it. Both these approaches have its pros and cons.

Mobile websites have their own advantages as it can be used in any circumstance. You can easily build it as well as change it. Also, its easier for everyone to access it. It doesn’t matter the type of device users have, its easier for anyone to access it and use the mobile website. No body needs to download it and it can be accessed by anyone. Thus, it is a great way to attract different visitors but it is not necessary that they offer good user experience. You definitely need a native app when it comes to engagement of employees, partners as well as customers. Without internet connection your visitors cannot view your mobile site. Its irritating for users to visit mobile site with poor connectivity. Mobile websites need to be compatible on different displays. Your mobile should be responsive to all the devices so that users with different devices can view the site. These type of sites are known as mobile friendly websites.

Should you go for native mobile apps? They are good opportunity for engagement. It offers good engagement with customers, employees as well as partners. It also offers good control on user experience. We can say that native mobile apps can support good data storage. Generally users prefer mobile applications over mobile websites but mobile apps are built for specific devices on specific platforms. Thus, it becomes difficult to port an app from one platform to another. Applications are not one time efforts! They need to be constantly updated for success. There is much competition when it comes to competing with native application.

  • A Continuous Delivery of Application is Important

Mobile updates are common. Development cycles are required for developing mobility. Companies need to be agile in development as well as deployment of software. What is needed for successful business? It needs to be agile in terms of responding to customer needs and requirements. Mobility helps to increase business agility and thus companies can move towards new opportunities.

  • Increase User Experience by using APIs

End users get power by mobility revolution. APIs provide back end information system. When a new mobile update comes or a new application is built, the existing systems need not be touched. The companies with constrained resources no longer need to develop their own mobile application. APIs open up enterprise resources to third party developers. The companies can now engage with outside partners that can maintain the mobile apps. You need to be sure that the APIs are secure. If APIs are done in a right way then they can grasp new customers but if its done in a wrong way, then it may invite hackers to exploit itself. API needs to be secure and that is very important for enterprise mobility strategy. APIs are built on new techniques and thus they are popular. APIs are very different from browser centric web in terms of security management. APIs are different and needs to be managed well.

  • It’s Important to Manage Information

The heart of enterprise mobility strategy is its data. What happens to the data when it is used in mobile devices? What is needed by people on their mobile devices? What is done with the data? Does it needs change? Does cache mobile data has any effects? What is needed to protect your data? Enterprise mobility needs to be managed well when it comes to manage applications, content as well as devices. The mobile users should have access to information needed by them. The prior thing is to think about secure and effective portability of data.

  • A Secure Strategy is Needed

What do we mean by enterprise mobility security? It means that the right people have access to right kind of information. What organisations believe is that mobile security is meant for a particular device or an app but backend information needs to be secured. All the transactions between backend servers and clients also needs to be secured for successful enterprise mobility strategy. If security is not maintained the your organisation is exposed to threats like SQL injections.

  • Mobility needs to be Governed Globally

What is next enterprise mobility strategy? You need to consider the overall management and governance. The most important thing is who leads the control as well as who needs to be empowered. In an organisation its important to note that who takes all the responsibilities to execute the decisions required for mobility. If its no one is there to take the role and responsibility it may affect the mobility strategy. Mobility has its own impacts and in an organisation everyone needs to know their responsibilities related to how the mobile technology works. Not only marketing but sales, HR, logistics everything has its own role to play.

Some companies have adopted comprehensive mobility strategy. A consistent governance policy is needed to silo and fragment the enterprise mobility. Mobility management is done by fragmented solutions which can be little expensive. If an end to end strategy isn’t implemented well then it may lead to risk.

Mobile technologies aren’t as difficult to manage as it seems. The complexity may increase with the growth of usage of mobile. With the increase in mobile usage, the volume of data to be dealt would definitely increase. As soon as organisations realize the complexity in management, the easier it becomes to manage enterprise mobility. There are tremendous changes that need to be done and are waiting for the considerations.

Enterprise mobility may sound little complicated but once we are prepared to meet challenges, we can apply life cycle management disciplines to new business models as well as new technologies. The gaps need to be filled by acquiring new technologies and different tools to the world. With enterprise mobility, the new world of capabilities can be discovered and as one move towards the Mobility for the enterprise it will be easier to understand and differentiate the different capabilities.

Aalpha is headquartered in heart of Bangalore, if you are a startup or a SME company and looking to outsource App Development or simply Hire Developers, then please connect with Aalpha and we will be glad to offer free consulting cum proposals for your projects.

Stuti Dhruv

About The Author

My name is Stuti Dhruv & I am senior consultant at Aalpha, primarily working on pre sales, consulting with clients on latest technology trends.