CRM healthcare

CRM-ization of Healthcare

The CRM-ization of healthcare has been there for a while now. Salesforce started working on multiple paths, the first option was to craft systems for engagement and second was to begin reaching out to many other industrial sectors by employing their technology and that of partners.

The results of this were the Vibrant Vertical industrial approach and systems of records (applications that can do much more than just capturing and storing data). Salesforce and its partners are involved deeply in developing and delivering such systems of engagement in many industries.

Industrial Applications apply Customer Relationship Management techniques to unique situations but Salesforce has also touted its platform as a general-purpose development tool that is fully equipped with functions capable of supporting systems of engagement in many different areas that are not necessarily related to the original CRM objective.

Health Cloud

CRM works astonishing well with many aspects of healthcare. Like for example, employing call center techniques to remind patients to take their meds or about their pending appointments. That is why we are now witnessing CRM invading one of the most conservative areas of IT, This is at the time when people are becoming more and more rational and careful about their healthcare needs and expenses. We need systems of engagement so that we can shift from the paradigm of just fixing patients to one that keeps them well.

68 percent of patients want access to Health based Mobile Apps, 76 percent of patients want in-home visits and 94 Percent of patients want access to walk-in clinics. This can all be done by employing CRM solutions. It can enable Healthcare products to come and fit into the busy lives of the customers. Post Covid – 19 Pandemic there will be surge with telemedicine solutions.

Focusing on Patient’s requirements

Aside from the healthcare itself, there are many other things that patients need like 44 percent of patients found it difficult to find healthcare services nearby their location and some 51 percent of patients found it challenging to get time out of work. CRM platforms help in full-filling such challenges.

Salesforce is working hard to bring medical devices and pharmaceutical products to its customers. This is because a lot of information that customers need doesn’t come directly from the healthcare providers. 62 percent of customers say that it’s important for healthcare people to educate them on how to get the best results from their medications. A Doctor or Nurse can do this very well but over the past few years, people have become experts for themselves by searching for answers to these questions.

Due to this very reason patients might get into trouble if they misinterpret the information or if the information is not complete. The Salesforce Health Cloud is designed to make the lives of patients easier by transforming this journey for information. This provides actionable information all in one place so that organizations can improve external and internal functioning.

In the U.S Healthcare is 1/6th of the total economy that means that every 6 Dollars of GDP goes to the Pharmaceutical industry, Clinics, Doctors and Device Makers, etc. The U.S has also the most expensive healthcare among its peers and it is trying to lower these costs to make the nation as a whole more competitive. IT systems and CRM platforms are helping to achieve this goal.


This calls for the transformation of aging manual Healthcare IT systems by surrounding them with newer automated systems while allowing the older systems to keep functioning. The two systems combined together by extracting the goods and removing the bad can result in an effective health care system friendly for both health care providers and patients.

If you are looking to develop CRM systems for Healthcare, then connect with Aalpha.