Every website at least looks great to some extent. However, with the continued advancements in the development field, competitors are on the go to develop websites with little to no web design blunders. Websites with great functionality and exceptional features will always tend to attract customers. Therefore, the first step to check out your website are blunders that will possibly send visitors away are the mistakes that will cause frequent users to avoid your website. The first indicator that your website isn’t looking any better for the users is reduced traffic or traffic hitting slightly below your expectations. With each case, it is always possible that you’re experiencing whatever every designer tries to cut short by all means. Therefore, in this piece, we shall explore the most common website design mistakes and also dive straight into how you can counter them beforehand. Let’s get straight to some web design mistakes.
Did you know? 94% of first impressions of sites are design-related.
Web Design Mistakes to Avoid in 2023
Websites with long loading times
Improper designing of your website will result in increased loading times. You will therefore need to rethink your design so you can redevelop a website that takes the shortest time to load. No user or visitor to your website will wait patiently enough on several occasions for a website to load faster. Some users get too impatient when the website seems to be taking too long – this is how you will quickly lose visitors or users trying to access your website. Therefore, designing and developing a website that takes too long to load is one of the greatest blunders you could make as a developer.
We shall consequently explore the countering strategies for the same. Many pointers have a hand in the speed of your website – there are crucial areas you can always consider to ensure the speed of your website is just efficient. However, in this case, we shall point out some of the few strategies to increase the speed of your website.
We can sort this loading time blunder on your website through image optimization. High-quality images on your website take much time to load and display clearly. Thus, when your website loads a minute more than you expected, you might have used a range of high-quality images that beat the extent your website can support. More importantly, your website homepage matters a lot regarding image optimization.
If you have a range of ideas and graphics on your homepage or any other page, it is essential to consider scaling them down while optimizing the content where need be. Images and pictures aside – themes, hefty plugins, and modules too have a role in slowing down the speed of your website. Broken and old plugins require frequent updates. Updating the themes to speed things up for your website is also essential. However, it would help if you were cautious enough to note any differences with updating plugins and themes. Some updates may turn your website into a mess and require thorough tests before deploying your website live.
Websites that aren’t mobile-friendly.
A website that only scales appropriately on your desktop and laptop isn’t extra friendly to the mobile user. Mobile users are often many and will always have the most significant numbers on your website. Therefore, if it is hard to reach your website through a mobile phone, you should relook into the same and consider your website once more. Mobile-friendliness in your websites comes in with the matter of responsiveness. Why consider a mobile-friendly website? Of all the internet users, 52.4% are mobile users; therefore, missing a mobile-friendly website means missing their traffic. The vast number of mobile users on your website indicates that most users need you to transform your website into mobile-friendly. Therefore, if you plan to meet every user expectation, you should consider a quality user experience for mobile users.
Poor web layout and design
It is a common blunder for inexperienced designers and developers. Suppose you start your web development journey. In that case, you will often fall into the trap of designing your website poorly and considering that a poorly designed website will always lead to a dislike from the ordinary users. Mapping your website correctly and ensuring it’s appropriately built for users provides that users don’t get stuck in a loop of poor design of elements and that content within your website makes excellent sense. However, when users get stuck in a website because of poor design, they always leave without turning back. Also, ensure that users can easily navigate and move in every step without difficulties.
The improper and insufficient design reflects a decline in the number of users and low retention levels. In such a case, you should always look forward to redesigning the layout elements and preparing menu layouts that don’t make sense. Redesigning all these elements will always reduce the risk of losing customers and frustration from users.
Missing out on call-to-action
Rarely do you find a website missing call-to-action-buttons? However, websites that miss CTAs will often experience issues regarding user interaction. You will usually share unusual traffic on your website and sometimes wonder why you don’t achieve most of the objectives you desire to meet. Call-to-action buttons have lots of roles to play on your website. For example, consider a website that intends to sell products to customers. It is always possible for customers to purchase those products with the help of such buttons. The buttons prompt the user to take the next step: clicking them and making a purchase.
Explicit implementation of CTAs will help you achieve fantastic traffic and get the desired results, such as purchases from your product website. Remember, the primary reason users might visit your website is to understand what you offer and see whether they can take action on the available services. However, denying the users CTAs on your website is as good as denying them most benefits. It is, therefore, reasonable to ensure you have some CTAs to perform some of the significant roles of attracting users to take action on your website. Even with the implementation of call-to-action buttons, it is always crucial to ensure that you are transparent enough in the labels so that those users understand the steps they undertake. CTAs are a common term relatable to conversion marketing, where visitors or potential customers to a website are changed into followers or frequent customers.
Websites with no Search Engine Optimization or analytics
Analytics and search engine optimization should be standard terms for any developer. Therefore, it is crucial to consider the initial and later implementation because they are among the most significant elements that will put your website at a top-notch level. Handling problems relating to your website will require you to understand web diagnostics properly. Once you correctly understand web diagnostics, you will have a clue of what to fix on the entire website. Therefore, loading yourself with the best diagnostic tools and increasing your website’s ranking and popularity is essential.
With proper SEO management with the help of SEO professionals, it is always possible that your website will always appear higher up the search results. Therefore, missing analytics means you won’t understand the average visit durations for visitors to your website. Missing a proper understanding of such information means you won’t adjust your site accordingly to accommodate users as desired. Analytics will also help you understand users’ common and frequent features before leaving the website. The information is crucial in advancing the website to accommodate users to stick to the site and access available services exhaustively.
Incorrect information on the website
Even though this blunder is not common among most developers, it is always possible that you can create a website that focuses on one thing and yet implements another a different something. Therefore, ensuring that each website confines itself to whatever goal it tries to address is crucial. However, it doesn’t mean that you restrict such that you can’t include adverts or any other informative link. The key idea is to ensure that content related to the website should be specific and touch on details concerning the business and interests of customers. Keep a list of these interests as it will help keep customers on the website to some extent. Using Google Maps is an essential practice that will help attract visitors to your website. It also gives users confidence in the existence of the business and services you are trying to sell out to them.
Improper font size, style, and color
Color, font size, and style are crucial to the content you try to portray to the user. So always use proper standard sizes for wordings, appropriate font style, and the colors match whatever your website addresses.
There are many blunders you might yourself make on a website under development. In this piece, we have discussed a wide range, so their considerations before you put your website live are the best thing. Other common blunders you should look into and fix include keeping content that’s out of date, insecure sites, and prominent social media links.
To avoid these above mentioned web design mistakes, connect with Aalpha: web design company in India.