SEO Simplified – The Enigma of Content Optimization Solved
The internet has risen as the most powerful phenomenon and what makes this power a superpower is a booster called SEO. While making a website for achieving the purposes and prime objective, taking into consideration is the most important thing for web manager can do. SEO is like the first button of your shirt which if done correctly, reduces the chance of further failure to a great extent. The common myth in the web world is that SEO deals with blind stuffing of keywords into content, but to be true it has got a lot to do with speed optimisation, correct usage of metadata for the convenience of visitors as well as Google ranking algorithm. Get to know them.
With continuous contributions towards making the web a finer tool and a better place to be, Aalpha brings you a complete manual to conquer the fort of SEO.
Content: Quality over Quantity
After a complete process of optimisation, a very nicely laid out webpage with a lot of quality content might look like a parking lot of keywords and it may find itself lost on Google out of the first few pages. SEO is not a magic, it is not a trick, but it is something that requires planning and precise execution at the developers’ end. SEO should be read as the Sincerely Executed Operation (SEO) to practice it in its real sense to achieve the best value.
Keywords: Search & Research
Keywords are hard-working heroes or a coordinated army of the king called SEO. SEO deploys them for better recognition and complete optimisation of your web page making sure that it perfectly gels up with the rest in line and the highly trafficked pages ahead. There is a great misconception that keywords can be yielded by any decent algorithm that complies with the great Google Page Ranking Algorithm but instead, keywords need a human perception for how you want your page to orient it towards readers and web audience.
Sitemaps: Easy & Intuitive
The slightest fraction of web developers and experts clearly understand that the menu set up and the overall site structure play is one of the largest roles while any search engine passes through the pages to index the whole website. The site structure plays an important part because general and the most essential pages of the website are generally found out on the basis of the site structure and not the content present in them. Moreover one needs to wisely understand that the website and the content that we are creating and putting up on the web is not for machines but to be read and used by humans. The complex mechanic looking site structure is least likely to impress a site visitor compared to any simple clearly laid out menu set up leading to pages with infographics and quality content.
One Page. One Topic
It is very important for a web designer and content developer to make sure that they don’t end up confusing the reader about what the page says as that leads to excess page dropout rate. Small and precisely laid out page with all the required information is much better than a confusing page having multiple topics giving away relevant but disconnected pieces of information.
Regular Refurbishment of Keywords
The website dumped or a webpage that is not maintained can harm your reputation and SEO status more than you can imagine. It is important that your page gets indexed in the most trending searches which can only be done by keeping a farsighted track of the ongoing trends. And this skillfully done by knowing where the world cruises over the internet. In simpler words, the keywords can be changed or at least manipulated to comply with the recent ongoing trend to ensure perfect usage of backlinks to maintain good traffic and customer retention.
The ‘Title Tag’ Trick
Creating a self-explanatory title with the help of focused keyword is an art. This has a huge influence on the fate of the webpage while Google index is it. And when we talk about the humans, it is our tendency to judge a book by its cover page. The title used in the <title> tag should be precise and carefully penned down as it gets featured while the page is shared over social networks like Facebook, LinkedIn, Twitter or even when someone bookmarks decide with an intention to revisit the page.
The Importance of Meta Descriptions
To be precise, Meta description of a page is a set of its title, an appropriate tagline and a concise description of the same. The importance of Meta description is realized with the fact that every genuine SEO optimiser makes Meta descriptions compulsory while it is used. When it comes to commercial websites for marketing purposes this can also be used as a Linked listed directory about the manufacturer’s information terms and miscellaneous but important information.
Congratulations, you have put your first right step towards SEO. We hope this proves to be a helping hand for you. Aalpha wishes you all the luck and success for your future web endeavours.
For information about Search engine optimization, contact SEO company in India!
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About The Author
My name is Stuti Dhruv & I am senior consultant at Aalpha, primarily working on pre sales, consulting with clients on latest technology trends.