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Why Responsive Web Design is Important in 2016 and Years to Come

Why Responsive Web Design is Important in 2016 and years to come

More usually a website or web page is created for a desktop, but when the same website or webpage is seen on a mobile device or Smartphone the resolution does seem to be altered, providing a sub optimal interaction and viewer experience. This has led to the need for finding a way in which the website will respond dynamically to the client performance and environment. All these will depend upon the screen size, platform, and direction. Responsive Web Design technology allows the user, as he changes from using a laptop, to a smartphone or tablet, for the website, to automatically adapt to accommodate for image, resolution, and scripting capabilities. 

Responsive Web Design Technology

Responsive web design comprises of flexible layouts as well as grids and the latest CSS Media queries. Responsive website design ensures that the text fits into the mobile/tablet width and all images resize to the dimensions of the device and navigation turns smaller with the use of the menu button.

Why every eCommerce Business should have a Responsive Web Design

Responsive website design with properly incorporated technologies that adequately support various multiple screen sizes and multiple screen resolutions are the need of the day. By investing in a Responsive Web design for your Website you can derive the following benefits:

Cost-effective design: Powered by latest tools and technologies, website designers no longer need to develop multiple versions of a website now. Today’s web developers are able to create a single website that fits all screens and that significantly cuts down the cost.

Flexible websites: Websites that are built in this way fit well any all screen sizes. With the emergence of smaller and portable devices, web designers increasingly have felt the need to design websites that are flexible and can be opened and viewed from any device. Responsive Web Design has been the answer.

Ease of Access and User Interface: Today the responsive websites are far more advanced than their precursors. Being easy to navigate all the website features are easily found, unlike desktop-only websites that present a complex maze for many mobile web surfers. 

Lower bounce rate: ‘Bounce Rate’ expressed as a percentage, is the number of visitors who leave a site without exploring it completely. An increase in the ‘Bounce Rate‘occurs mainly because of poor navigation and the slow loading of web pages. Responsive web design professionals ensure lower bounce rate by keeping the user interface simple, making the navigation easier thereby increasing the usability quotient of a website.

Fluid designs: The images and textual content used on for these sites are adaptable to new technologies and provide sufficient scope for incorporating changes if required in future.

ResponsiveWebDesign factsImage Source: Piccana

Responsive Web Design is the Future

As mobile users will continue to increase their numbers and given the versatility of the portable devices, more and more people will begin accessing the internet through tablets, iPad and Smartphone’s, laptops and Blackberry’s. This leaves the website owner with little choice, but to have a user friendly version of their website for access by such portable devices. This would entail having one design for laptops, tablets and another for the iPhone, the iPad and so on, with all screen resolutions being compatible with one another.

Given the above scenario, it is highly recommended to have responsive websites that allow greater access and visibility of your site across all platforms. Thereby enlarging the customer base and generating a greater number of conversions.

Stuti Dhruv

About The Author

My name is Stuti Dhruv & I am senior consultant at Aalpha, primarily working on pre sales, consulting with clients on latest technology trends.