Milestones Achieved by e-Commerce by 2018
Once out of perception, now e-commerce has truly emerged as victorious in the war of phenomenon powered by the mighty internet. Most consumers in India tend to buy or purchase products online. People are getting everything online; from the groceries for daily consumption to expensive items like electronics and furniture. You can comfortably order what you need from the comfort of your house-couch, and it will be delivered right at your doorsteps. If you are not satisfied with what you get, there are options like COD or return of products ensuring total security of your interests in this business model. The e-commerce industry in India is rapidly growing due to the trending, out the bound use of smartphones. These smartphones have made it achievable and easy to penetrate the market. The industry is raring to focus on the e-commerce industry and see its impact in the years to come.
Setting new benchmarks of Customer Service
Most e-commerce social media pages have set aside a place where consumers can review the products they bought. These reviews help in explaining to you if the company has excellent products and how long they take to deliver the products. Customers describe their experience, and this makes the company grow their customer base by ensuring they provide what they post online. To get customers, you need more positive reviews and satisfying comments. An e-commerce retailer must adjust to their customer service strategy. They engage with customers on different platforms instead of waiting for the customers to contact them. The e-commerce market is flooded, and therefore all retailers are trying their best to offer the best services possible to win the hearts of their customers.
E-Commerce Will Be Highly Promoted By The Youth.
Most online consumers are comprised of youth who are swift in tapping on their phones and ordering what they want from the comfort of their homes. Most of the people below the age of 30 years have great jobs and a rising disposable income which will see the E-commerce industry potentially grow. The youngsters are used to e-transacting which widens the customer reach, and this promotes the growth of e-commerce in India. The youth find it is easy to log into a website pick what they want, order it and then wait for the products to be delivered to their doorsteps. This is considerably promoting the e-commerce industry by making it multiply. The youth is driving e-commerce in India.
Making Purchases Using Voice Assistants
No one could ever imagine that you can buy by just stating what you want. Smartphones are now allowing their users to search and purchase goods or services online by just saying what you want. Research shows that most millennial have used a voice assistant when making an online purchase. More and more digital voice assistant is coming up like Siri, Alexa, Google Now, natural language recognition and they are empowering a new shift in the e-commerce industry. Voice assistant is very convenient, fast and easy to use when shopping online. E-commerce utilizing these voice assistant to sell their products will reap benefits as time goes by.
Marketing Products by Showing Videos
The fastest growing ad format in the world now is the use of a video. Experts believe that the use of videos is the next big thing for e-commerce. Consumers tend to find video contents reliable, engaging and also relevant making most sellers opt for this option. Using a video to market, your products can boost your sales through clicks and increase the purchase intent. E-commerce retailers are using animated list images and product videos to show the angles and shape of their products. This means that clients can see the product from all aspects making it easier for them to judge and buy. Another thing is that they are making the video attracting clients to learn more about the products or services being sold. The clients also love buying products which are advertised on videos as they get a tutorial on how to use the product in case they don’t know how to.
Availability of Internet
We have a lot of internet providers in the market, and this creates a stiff competition among them. Customers are now installing internet in their home so that they can buy or browse easily. More and more internet providers are joining the market making it easier and cheaper to connect internet. This is significantly promoting e-commerce as people can browse through products and when they see what they want they buy it. Internet marketing is always available to the customer and businesses are heavily relying on internet marketing and e-commerce. With the internet, customers can visit your social media sites to get products being sold.
India’s economic structure is GTS ready and is adopting the policy of e-commerce. E-commerce industry in India is promoting many new skill sets and new job opportunities. Every e-commerce site offers different types of products, and therefore clients find websites that work for them. E-commerce is easy and with time everyone will be purchasing and selling their products online.
Aalpha is leading ecommerce web development company with headquarters in Bangalore, India. If you are a business that is facing issues with brick and mortar and old fashioned practices? then please connect with one of our business development executives today in order to understand the how eCommerce and omni-channel solutions can help you grow business exponentially.