How to Build a Freelance Marketplace like Upwork

Now, freelancers are a force to be reckoned with. Their numbers are continually increasing, according to current statistics. The number of professionals operating independently in the United States has already surpassed 67.6 million. Businesses of all sizes are using the remote workforce and incorporating work flexibility into their everyday operations.

The COVID-19 epidemic has compelled many firms to hire freelancers, even if they had never considered it earlier. Therefore, several firms have realized the value of remote employees.

How freelance marketplace work?

Companies may use a freelancing services marketplace to locate and hire remote employees. Upwork (formerly known as Elance) is very popular among digital firms. They function as mediators, facilitating the hiring of distant professionals for one-time jobs securely and simply.

How Upwork benefits clients

As a client, you may use a platform to find freelancers and companies that provide various services, including design, marketing, copywriting, and software development. Upwork analyses a job you’ve listed using big data techniques and provides you with a list of prospective applicants before clicking the Search button.

Freelance marketplace development like Upwork

A step-by-step guide to creating a freelancing marketplace:

  1. Pick a business specialization.

It’s usually a good idea to target a specialized market. There is no way to create a universally appealing product. Determine your target audience and design your product around their demands.

  1. Select a business strategy for the marketplace

Before starting a freelance marketplace development, it is critical to decide how you will generate cash. Ultimately, the business model will influence the client experience and the user interfaces you develop for your platform.

There are around ten marketplace business models in all. However, the primary income generators include the following:

Although this strategy is one of the most difficult to set up and manage, it will provide you with consistent revenue. You charge a percentage of each sale that occurs via your freelancing marketplace under the “Selling fees” concept

Subscription model: Considered to be the optimal model for online markets, this model enables you to make money via recurring monthly, quarterly, or annual membership fees. The subscription model has significant benefits over one-time purchases since it ensures the viability of your freelance marketplace even during the most chaotic starting phase.

Payment processing and transaction fees: With this approach, you may collect a modest transaction fee for each financial transaction that occurs in your marketplace. You make money by handling payments for membership, vendor profits, advertising, and listing listings.

Sponsored features: These might include highlighted products or company profiles on a freelancing platform’s home page or at the top of listings. Members benefit from more visibility via this strategy, including mentions in email newsletters and blog articles.

Advertisements from third-party advertisers: This revenue strategy allows third-party firms to advertise on your freelancing platform like the Sponsored features income model.

As you can see, various income models might be directed at consumers, service providers, third parties, or a combination of the three. Generally, one payment model will dominate. However, most freelancing sites may use a mix of different payment methods.

  1. Confirm your specifications

The stage of project definition is an excellent place to begin. Before diving fully into web development & design  it’s critical to understand precisely what is required. This saves you ample time and effort in the long run.

  1. Style

The next stage is to design your online freelancing marketplace‘s visual brand and user interface. Typically, the user experience/user interface design process is divided into various stages:

  1. The prototyping process

Once you’ve completed the graphic design, you may see your product in action or even test it with actual people. This is when quick prototyping is advantageous. It takes less time (and money) than development but is very beneficial for confirming your assumptions early in the process.

  1. Market expansion

After you’ve produced, tested, and refined your visual design and user experience, you can code it and develop a freelance marketplace platform.

If your company lacks an experienced CTO, it is advised that you collaborate with a reputable technology supplier to recruit a specialized development team. To begin, your team will help you identify the best technology stack and define the bare minimum functionality.

  1. Testing

Although we discussed testing after the development stage, they often occur concurrently. Occasionally, tests are developed before the actual code (in the case of Test-Driven Development).

  1. Initialization and continuous improvement

The development process does not finish after your marketplace website is launched. You must concentrate on enhancing and growing your product. Moreover, there is always something you can improve upon, just as there is always a potential for advancement.


Freelancing is the way of the future. We constantly hear about it; we read articles dedicated to the subject; Moreover, we witness the massive increases in freelancing statistics. While it may seem dangerous to some businesses, it quickly becomes a limitless source of cash for others.

Looking for a freelance marketplace development at an affordable price? contact us & get a quotation at no cost.

Written by:

Muzammil K

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.

Muzammil K is the Marketing Manager at Aalpha Information Systems, where he leads marketing efforts to drive business growth. With a passion for marketing strategy and a commitment to results, he's dedicated to helping the company succeed in the ever-changing digital landscape.