A well-executed pricing plan has the potential to make or ruin your online company. Do you maintain low Pricing to remain competitive but at the expense of profits? Or should you raise your rates to avoid losing as many new customers as possible?
Using the appropriate pricing strategy for your ecommerce company may aid in scaling both sales and profit growth. Although pricing products is a challenging undertaking, there are methods for determining the optimal price approach for your organization.
Did you know? According to reports by 2025 the global eCommerce sales are anticipated to reach $7 trillion.
What is the definition of an ecommerce pricing strategy?
A well-thought-out eCommerce pricing strategy helps you establish how to appropriately price items to improve sales and profits while remaining competitive. Different eCommerce pricing tactics are used based on the sort of items offered, the demand for those products, and the level of competition.
The critical importance of having a well-defined pricing strategy
The optimal ecommerce pricing strategy varies per company. And even as a corporation expands, its strategy may need to be adjusted. For instance, a straightforward cost-plus pricing approach focuses on profit generation from each transaction. While cost-plus Pricing works well in the early phases of an online firm, it may not be viable in the long run.
Best eCommerce Pricing Strategies
Choosing the optimal ecommerce pricing approach will need trial and error, as well as periodic reevaluation. While a basic cost-plus pricing plan may assist with early growth, it may eventually hurt your organization as expenses increase. The following are six distinct pricing methods used by rapidly rising ecommerce firms.
Pricing based on cost
The cost-plus pricing method (alternatively referred to as ‘markup pricing,’ ‘breakeven pricing,’ or ‘cost-based pricing’) creates profits by adding a set percentage margin to a product’s cost.
Because the calculation is simple and uncomplicated, cost-plus is one of the most fundamental and simplest pricing techniques for new and smaller ecommerce firms.
Most ecommerce enterprises earn a profit margin of between 50% and 100%. If you want a 50% profit margin, you must charge $90 for a single pair of shoes. You will then earn from the sale after deducting the genuine cost per order.
Pricing determined by competition
Competition-based Pricing, which is most often utilized for commodities, is focused on giving lower prices than your rivals. This entails comparing your prices to comparable items supplied by rivals across channels and making appropriate pricing modifications. Investing time and effort in consumer research may pay benefits for your organization.
Competitive Pricing enables you to outperform the competition by attracting their clients with lower rates. If you want to attract cost-conscious clients, this is an excellent strategy since they are prepared to forego brand loyalty to save money.
Pricing based on perceived value
Value-based Pricing is concerned with determining the highest price a consumer is willing to pay for your goods. Customers who place a premium on value place a higher premium on quality and ‘fairness’ than anything else. Customers like these want to know that the product they’re purchasing is of the highest quality, ethically sourced, environmentally friendly, and scarce.
Because of the perceived worth of the product, value-based Pricing may be applied to all sorts of items. Additionally, value pricing enables you to determine the worth of your items. If you discover that clients are prepared to spend more than you presently charge, you may create a new line of higher-priced items.
Price skimming is a marketing approach in which the original price of a product drops over time. Moreover, price skimming is common with technological goods that depreciate or become outdated when new technologies are developed (e.g., VCRs and digital cameras were once in high demand, but as DVDs and smartphones with high-quality cameras were introduced to the market, the old tech became less desirable). With the introduction of newer product models, previous versions become more affordable to acquire.
The concept of loss-leader pricing is to sell items at a loss to persuade people to acquire a more costly product offering. The loss is offset by consumer purchases of extra things required to make the offered product functioning (e.g., a printer and printer ink, a video console and video game, etc.). Additional goods may be bought during the original sale or later.
Loss-leader pricing may be used to enhance average order value by enticing customers to buy the complementary goods in addition to the very low-priced item, where they may be inclined to add other items to their cart since they already feel like they’re getting a bargain.
Dynamic Pricing is all about adaptability; prices are never fixed in stone and may fluctuate at any time in response to changing demand.
Dynamic Pricing is referred to as ‘surge pricing.’ Uber and Careem employ dynamic Pricing to detect an increase in the number of consumers in the area who need a trip, such as during inclement weather or major events.
When designing an online pricing strategy, there are several aspects to consider. Pricing your items is influenced by various factors, including competition, changing client expectations, material prices, and delivery. However, ecommerce firms that continue to reassess their Pricing and logistical strategies will remain competitive and profitable.
For more information about eCommerce Pricing Strategies, connect with eCommerce development company today.
Share This Article: