Developing a mobile app is one thing. Promoting it to encourage mainstream users to use it is another. No matter how brilliant your app is, if no one downloads it, then what’s the point?
The whole app development strategy shouldn’t stop on the release day.
The marketing team needs to make sure that the app deserves the limelight it deserves and that all the hard work in the development process pays off.
There comes another challenge. Thanks to the internet, though. Now you can promote your mobile app using a retainable and engaging medium: animated explainer videos.
We’ll explain how this type of content can help you reach out to mainstream users and how to use them correctly.
Mobile App Promotion: Why Use Animated Explainer Videos?
The first question would be, “why does it have to be animated explainer videos?.” Animated explainer videos are highly effective for promoting mobile apps for several reasons
Engaging and entertaining
Animated explainer videos use visual storytelling to capture the viewer’s attention and convey information in a memorable and enjoyable way.
The use of motion graphics, sound effects, and voiceover narration can create an immersive experience that keeps the viewer engaged and entertained.
Simplifies complex information
Explaining complex app features and benefits can be challenging, especially if the target audience isn’t tech-savvy.
Animated explainer videos use simplified visual metaphors and storytelling to break down complex concepts into digestible and easy-to-understand chunks. This makes the information more accessible and increases the chances of viewers retaining the information.
Shows app functionality
Animated explainer videos can visually demonstrate how the app works and the benefits it provides to the user.
This is especially important for apps that offer new and innovative features, as potential users may not be familiar with how the app works or why they should use it.
By showcasing the app’s functionality, potential users can get a better understanding of how the app works and what it can do for them.
Builds brand awareness
Animated explainer videos can help build brand awareness by providing a consistent brand message across all marketing channels.
By using the same visual style, tone, and messaging across all marketing efforts, potential users can recognize the brand and associate it with the app. This can lead to increased trust and brand loyalty.
Boost download rates
Animated explainer videos can increase conversion rates by providing potential users with a compelling reason to download the app.
By highlighting the app’s unique features and benefits, potential users can understand why the app is different and why they should download it.
Not to mention that animated videos can be easily shared on social media and other platforms, which can lead to increased visibility and downloads.
How to Use Animated Explainer Videos for Mobile App Promotion
Now that we know the benefits of using animated explainer videos for mobile app promotion, let’s look at how to use them.
There are a few things to keep in mind when creating an animated explainer video for your mobile app.
Use screencast animation to show app functionality
Screencast animation is an effective way to showcase the functionality of your mobile app. It involves recording the screen of a device and highlighting key features and actions that users can take within the app. This type of animation is ideal for apps that have complex functionality or are difficult to explain through text or static images.
With a screencast animation, you can give potential users an app demo video by visually demonstrating how they can navigate through the app, access different features, and achieve their goals.
This type of animation gives a potential user a sneak peek of how the app works without having to download it first. It also helps build trust as potential users can see that the app works as advertised.
Use character animation to tell a story
Character animation is a type of explainer video that uses 2D or 3D animated characters to tell a story.
This is an effective way to engage potential users, as stories are more likely to resonate with viewers than dry information. Stories can also be used to simplify complex concepts and make them more relatable.
Make it available to watch without the sound
Many viewers watch videos without sound through their mobile devices, so it’s essential to make your animated explainer video visually compelling even if the sound is turned off.
You can achieve this by using text overlays, captions, and visual cues that clearly convey the message of the video.
Additionally, you can use music and sound effects to enhance the video and create a more immersive experience for viewers who do have their sound on. Not to mention that mobile-friendly videos are highly shareable across digital platforms, too.
Less is more
When creating an animated explainer video, it’s important to keep it simple and to the point. Viewers have short attention spans, and if your video is too long or too complicated, they may lose interest and stop watching.
Try to focus on the most important features and benefits of your mobile app and highlight them in a clear and concise manner. A shorter, more focused video is more likely to be watched and shared by your target audience.
The ideal spot for an explainer video is under 2 minutes. If you have multiple messages, consider creating a series of shorter videos.
Use a call-to-action
It’s important to include a clear call-to-action (CTA) in your animated explainer video. A CTA is a specific action that you want viewers to take after watching the video, such as downloading your app, signing up for a trial, or visiting your website.
Make sure the CTA is prominent and easy to follow, and use persuasive language that encourages viewers to take action.
Animated explainer videos are a highly effective way to promote your mobile app and engage with your target users.
Remember to keep your video short, simple, and focused on the most important aspects of your app, and include a clear call-to-action to encourage viewers to take action. With these tips in mind, you can create an animated explainer video that drives user engagement and boosts the success of your mobile app.
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