User Personas for Software Products
2 March, 2022
How to Create User Personas for Successful Software Products

You will fail if you try to create software that will suit everything for all people. It's obvious with a savvy business. The unobvious thing is identifying the niche(S) you need to serve. After launching the popular CRM platform, HubSpot decided to focus on two targets to make user personas for each. One audience had…

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Voice User Interface Design
24 February, 2022
Understanding the Voice User Interface Design

The introduction of the Voice User Interface, or VUI, has disrupted the hitherto quiet relationship between computers and people. When we take a step back and consider how popular voice-activated gadgets and virtual assistants have…

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Personalization in UX
12 February, 2022
Personalization in UX : Best Practices

These days, many people talk about personalization. Personalization is vital in business. It helps to differentiate business between laggards and leaders if you do it well. Personalization builds trust and loyalty, which significantly impacts a…

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