Software Dev for a Digital Marketing Management Platform

Project Overview

Aalpha Information Systems partnered with a digital marketing firm to design and develop a unified digital marketing management platform tailored to the company’s internal operations and client service workflows. The objective was to replace fragmented tools and manual processes with a centralized system that could improve efficiency, visibility, and service quality.

The engagement ran from May 2025 to June 2025 and covered end-to-end custom software development, including UI/UX design, backend development, third-party integrations, and workflow automation.

Client Background

The client, QVM Digital Marketing, operates as a fractional digital marketing partner for businesses seeking to expand their online presence and customer reach. Based in Winnipeg, Manitoba, the company manages multiple marketing campaigns and client accounts across platforms such as paid advertising, analytics, and CRM systems.

As the business scaled, the client required a custom-built platform that aligned with its internal processes and supported high-quality client delivery.