A leading international Pharma enterprise with active sales forces and high intensity campaigns across Europe was seeking an efficient CRM/ SFA solution to ensure cohesion and direction in business development & Customer retention. Their main goal was process efficiency and greater manageability in the salescycle, with an effective automation of routine CRM/ SFA tasks while maintaining the stringent pharmaceutical standards, client approached Aalpha with apprehension weather to outsource or develop locally, after initially meeting client was convinced with Aalpha’s recommendations and communication.
Aalpha Information Systems developed a web based CRM/ SFA solution along with Hybrid Mobile apps that provided complete 360 degree view of customer relationship life cycle for the company. Designed as a complete working environment for their sales personnel available round the clock, with multi level user access for managers, team leaders, survivors & stake holders, etc… the system was developed to deliver a greater sales process visibility and transparency, with intuitive reporting and sales & business analytics applications. Aalpha Information Systems delivered a comprehensive solution which allows the customer’s sales managers & representative:
The customer today reports improved competitive action in the market place, with significant improvements in customer acquisition and retention. Sales campaigns are delivering attractive return on investment, with a growing customer intelligence as an irresistible bonus. Managers report better customer and prospect engagement capability, and better management of their efforts in the markets delivering superior results.