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A leading international Pharma enterprise with active sales forces and high intensity campaigns across Europe was seeking an efficient CRM/ SFA solution to ensure cohesion and direction in business development & Customer retention. Their main goal was process efficiency and greater manageability in the salescycle, with an effective automation of routine CRM/ SFA tasks while maintaining the stringent pharmaceutical standards, client approached Aalpha with apprehension weather to outsource or develop locally, after initially meeting client was convinced with Aalpha’s recommendations and communication.


Aalpha Information Systems developed a web based CRM/ SFA solution along with Hybrid Mobile apps that provided complete 360 degree view of customer relationship life cycle for the company. Designed as a complete working environment for their sales personnel available round the clock, with multi level user access for managers, team leaders, survivors & stake holders, etc… the system was developed to deliver a greater sales process visibility and transparency, with intuitive reporting and sales & business analytics applications. Aalpha Information Systems delivered a comprehensive solution which allows the customer’s sales managers & representative:


  • Improved customer/ lead/ account management capability
  • Highly responsive customer database with powerful search and filter tools
  • Online research and customer data acquisition ability
  • Campaign management
  • Flexible, advanced reporting and Sales MIS
  • Restricted user access and role based privileges
  • Robust data protection with advanced security features
  • Mobile apps on the go for iOS and Android


  • Highly intuitive user experiance and UI Design
  • Mobile compatible responsive frontend development
  • Customizable dashboard for each users base don roles
  • Robust content management system for data handling
  • Lead & opportunity management
  • Customers, Team, Product database management
  • Activity management
  • Adminstrator management with multi level user access roles
  • User registration and profile creation
  • Web Service API for 3rd party system connectivity
  • Scaled down features on mobile app for iOS and Android
  • Robust sales forecasting for better business decisions
  • Order management and purchase history tracking
  • Billing & Invoicing management
  • Sales performance analysis
  • Extensive & Custom Reporting system
  • Users can customize and personalize the UI

PHP, MySQL, CodeigniterBootstrap, HTML5, Jquery, PhoneGap based Mobile apps for iOS and Android


The customer today reports improved competitive action in the market place, with significant improvements in customer acquisition and retention. Sales campaigns are delivering attractive return on investment, with a growing customer intelligence as an irresistible bonus. Managers report better customer and prospect engagement capability, and better management of their efforts in the markets delivering superior results.

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