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Challenge - Sales
Force Automation
A leading international Pharma enterprise with active sales forces and high
intensity campaigns across Europe was seeking an efficient CRM solution to
ensure cohesion and direction in business development. Their main goal was
process efficiency and greater manageability in the sales cycle, with an
effective automation of routine CRM tasks.
Solution
Aalpha Information Systems developed a web based solution that provided complete
360 degree view of customer relationship lifecycle for the company.
Designed as a complete working environment for their sales personnel
available round the clock, the system was developed to deliver a greater
sales process visibility and transparency, with intuitive reporting and
sales analytics applications. Aalpha Information Systems delivered a
comprehensive solution which allows the customer’s sales managers:
- Improved customer/ lead/ account management capability
- Highly responsive customer database with powerful search and filter
tools
- Online research and customer data acquisition ability
- Campaign Management
- Flexible, advanced reporting and Sales MIS
- Restricted user access and role based privileges
- Robust data protection with advanced security features
Technologies
Java, JSP, MySQL
Results
The customer today reports improved competitive action in the market
place, with significant improvements in customer acquisition and
retention. Sales campaigns are delivering attractive return on investment,
with a growing customer intelligence as an irresistible bonus. Sales
managers report better customer and prospect engagement capability, and
better management of their efforts in the markets delivering superior
results.
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