Challenge - Internet Pharmacy eCommerce Portal

Customer is a unique fully licensed low cost online pharmacy company, aiming to deliver prescription based generic medication across the world, ensuring home delivery to the global customer. The significant USP is the promise of uniform costs of medications regardless of customer location. Customer proposition: a smooth online pharmacy experience ensuring customer delight in ease-of-use. A responsive, fully automated order tracking and management system as the backend, and delivery of efficient online channels for customer service.

Solution

Aalpha Information Systems brought in its deep techno graphics domain experience for delivering a top-of-the-heap online customer experience. Consumer research coupled with prudent technology choice ensured quick development of various design and experience prototypes for customer choice. Efficient customer management solutions and online inventory systems were developed and delivered on time. We developed:

• Online Product Search for products
• Shopping cart
• Personal online space with Client login
• Discount coupon module development
• Customer relationship management system
• Payment gateway integration
• E-check integration
• Call center application development

Technology

ASP, MSSQL

Results

Customer reported high traffic and service solicitation in a short while from the PR initiation. Consumer opinion reflects satisfaction and repeat business due mainly to the user-friendliness and intuitive navigation design of the entire sales and service cycle online.